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Have you always wanted to do private training, but didn’t know how to go about it? This guide is like having a friend explain it all. You’ll start with exercises to assess your current skills, learn about sales and scheduling, and view sample phone scripts. Then it’s on to the ins and outs of taking a history: questionnaires are broken down into lifestyle, training and behavior issues, and include explanations of what your clients’ answers might mean. You’ll get pointers on designing lesson plans and protocols, tips on promoting client follow-through, and an entire chapter devoted to commonly asked questions. There’s even a bonus section with ready-to-use forms, contracts and handouts!
- Pros and cons of selling single sessions vs. packages
- What to do if an owner cannot perform an exercise correctly
- Which exercises should never be done back to back
- Which questions are crucial to ask in aggression cases
- How to work with two dogs in a home
- Special considerations for working with elderly clients
- Whether to offer discounted rates to shelters or rescues
- How to handle a recommendation for euthanasia
- Where to get further training on behavior issues
…and much more! more info
{ 11 comments… read them below or add one }
Indispensable for private trainers, especially new ones!
Rating:5 out of 5 stars
I have read and re-read Nicole’s books several times, and this, her latest, is the most detailed about all the ins-and-outs of starting and operating a private dog-training business. Much more than an overview, she goes into detail about everything you need to think about before starting, with alot of very helpful information and anecdotes about situations likely to be encountered. Her sample phone scripts are excellent, because being prepared and feeling confident no matter what the person on the other end presents is crucial. This is not a dry, boring business or sales book, but fun, easy-to-read, and very practical. Thanks, Nicole!
A good dog trainer is also a good business consultant
Rating:5 out of 5 stars
This information-rich reference guide is beautifully organized, laced with humor and full of valuable tips, not just for the dog trainer who is new to private consulting, but for the more experienced trainer as well. Good trainers are good business consultants. We can all benefit from being better, more professional business consultants. Thank you, Nicole, for sharing the insights and practical tools to help us do that.
A “Must Have” Book for any Trainer
Rating:5 out of 5 stars
As usual Nicole has written an informative, easy to read book with her usual humor making “One on One” a must for trainers who want to do Private Lessons. Nicole takes you step by step on the how to’s making this book a great reference for trainers just starting out or trainers who want to add privates to their business. The Resources and Appendix sections are invaluable. Thanks Nicole! Keep ‘em coming!
Fantastic book for dog trainers
Rating:5 out of 5 stars
I purchased this book when I’d already been in business as a professional dog trainer for almost 3 years; I found so much helpful information, especially regarding contracts, lesson packages, and history forms and why I needed them. There were many other miscellaneous tidbits that transformed how I run my business as a whole. This book should be on every dog trainer’s book shelf.
Required reading for Pet Dog Trainers
Rating:4 out of 5 stars
Despite our differences regarding training methodology,
I feel Nicole’s books(for trainers working with people)essential business info for all the young pups entering our profession. Come to think of it…there are plenty of tips for the old dogs too! Great info on marketing and presenting
oneself in the best professional fashion.
The industry has not had similar since Job Michael Evans’ books
and it’s been long overdue.
Get all 3 of them, for the info you get in return will pay for the books a hundred-fold.
A must read before knocking on a client’s door!
Rating:5 out of 5 stars
So many books are geared towards training methods and theory. This one is written for trainers planning on venturing into the realm of private training. It’s well written and full of useful information, much of which one might not consider prior to establishing a business and taking on that first client. Especially helpful were Nicole Wilde’s chapters on phone skills and scripts. These chapters would benefit anyone who conducts dog-related interviews on the phone regardless of whether you do private training or not. Shelter staff, volunteers and anyone involved in dog rescue can improve their interview skills with this book. Also included are business resources, sample contracts and sample history questionaires. A great return on the investment spent reading this one. Highly recommended.
Not bad, but not great.
Rating:3 out of 5 stars
The book was an easy read and was ok at best. It was not real detailed and only covered the basics. I would have liked to see some more depth in the chapters… I would say it was average.
All Dog Trainer’s Should Own This One!!
Rating:5 out of 5 stars
This book has valuable information for any dog trainer new or old. I have trained a few apprentices that are now on their own for dog training and I told them they needed to read this book prior to booking their first client!
Good job!! I highly recommend this book!!!
A Dog Trainer’s Guide to Private Training
Rating:5 out of 5 stars
Great book for all trainers. Another handy tool to have in the trainer’s tool box.
Thanks Mike
A MUST-HAVE for any trainer’s library
Rating:5 out of 5 stars
This book, along with ‘So you want to be a dog trainer’ are must-haves for any trainer’s library. Incredibly useful, even for experienced trainers. If you need help devising an overall plan, you need this book. Contracts, questionnaires, hand-out ideas, etc…. Excellent, and time saving!!!
An excellent resource for trainers!!!!!!!!!
Rating:5 out of 5 stars
I was so glad to find this book! I started out doing group classes and had wanted to do in-home training for some time but couldn’t find anyone to apprentice with. I didn’t have the confidence to do private lessons because even though my training skills are good, I didn’t know HOW to do private lessons. This book not only gives you tests to judge whether you really are ready to do one on one training, but gives an amazing amount of information. It talks about structuring your sales, how to do a lesson from start to finish, how to handle coaching owners, and covered a ton of questions that I had been wondering about like what to do if you have to recommend euthanasia, how do I work with more than one dog in the home, and what do to if an owner just isn’t getting it. One of the things I liked best (other than the book being an easy read and being written in a friendly, supportive tone) was the sections at the back that had liability contracts I could use, great handouts I could copy and give my clients, and a lot of helpful resources. This book is definitely a great resource for any trainer who wants to start to do private training and even for those who have already been doing it a while, as Wilde has a lot of great ideas and tips.